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Customer satisfaction lies at the base of the success of any business,[link widoczny dla zalogowanych]. It not only leads to retention of the existing customers but also calls forth new customers.
The survival and sustenance of companies in the market amidst heightened competition is possible only by being customer centric,[link widoczny dla zalogowanych]. This can be ensured only by exhaustive survey of the customer behavior and their preferences,[link widoczny dla zalogowanych]. Customer surveys come in handy for this purpose. Customer satisfaction surveys give an insight on factors that widen the customer base ,[link widoczny dla zalogowanych].It does so by making customers feel important and desirable .It gives an indication that the company constantly strives towards making customers happier and contented with their products and the services,[link widoczny dla zalogowanych].
Customer satisfaction surveys have to be focused and start with outlining the main objectives. This readily gives an idea of the questions to be asked. Once the objectives are realized,[link widoczny dla zalogowanych], it is advisable to figure out the ways in which the responses of the survey will be analyzed. Close-ended questions are preferable as in the case of open-ended questions. The customers have the option of writing any way he/she likes which might make their responses ambiguous.
While the primary aim of customer surveys can be to achieve feedback of customers with respect to the products and the services of the company, the supplementary aims are to promote business and also to familiarize customers about certain positive traits or aspects of company. This can have a positive bearing on the marketability of the products and services of a company in particular and prospects of the company in general.
Customer satisfaction surveys have to have questions,[link widoczny dla zalogowanych], the responses to which can highlight the problem areas, which render other companies a competitive edge over it. The questions can be pertaining to the effectiveness of the communication techniques and manners used, convenience of location,[link widoczny dla zalogowanych], suitability of products and services with respect to the demographics.
The survey responses can be critically evaluated to find out the areas where the company needs to focus on. Effective strategies can be made in accordance with the feedback. The strategies can be put to test again for further improvement,[link widoczny dla zalogowanych], by way of the surveys. Thus customer surveys are an important tool to gather customer information,[link widoczny dla zalogowanych], which in turn has an effect on the company's performance,[link widoczny dla zalogowanych], and it's positioning in the market.
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By Ariel Monas
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A 14-member International Olympic Committee evaluation commission visits Pyeongchang in Gangwon Province on Monday. The area was hit hard by snowstorm over the weekend but the team are likely to be impressed by the winter landscape during their six-day visit to the region,[link widoczny dla zalogowanych], which hopes to host the 2018 Winter Olympics.
"Due to climate change the weather has become one of the decisive factors in selecting a host city for winter sporting events. We're relieved of worry about the weather,[link widoczny dla zalogowanych]," the organizing committee for Pyeongchang's bid said.
It pointed out that during the winter Olympics last year,[link widoczny dla zalogowanych], Vancouver had to transport snow from the Rocky Mountains to cover the competition venue. Pyeongchang drew a positive review in February 2007,[link widoczny dla zalogowanych], when an IOC inspection team reviewed its 2014 bid,[link widoczny dla zalogowanych], though it later failed.
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And the Los Angeles Times wrote that "writer-director Park Hoon-jung tells this twisty story of internecine warfare within a Korean corporate crime syndicate with patience, elegance and no small amount of bloodshed."