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By Dr. Mary E. Waters
The official guide to Business Start-up See all Articles by Dr. Mary WatersSee Dr. Mary Waters's Expert PageGet Updates on Business Start-upGet Updates on Dr. Mary Waters Average: 0 Your rating: None Tweet
One of the best ways for a business to show that their products are current or classic is through a full scale social media marketing campaign. Social media marketing allows the business to post in real time and stay in the consumer consciousness. The fact that the consumer already follows or “likes” the business means they are interested in what they are selling and will be looking for their next big move,[link widoczny dla zalogowanych], product or price-wise. Marketing with social media lets a business or organization keep their customers apprised of their progress, what they are working on and that it will be worth the wait. They can share proposed products or aspects of products and get feedback during the process.
In today’s market,[link widoczny dla zalogowanych], people’s spending is limited, budgets are tight but technology is faster than most people can keep up with. Even with little to spare,[link widoczny dla zalogowanych], people still want the newest gadget, the newest technology and all the apps,[link widoczny dla zalogowanych], accessories and connectivity that go with it. It becomes obvious who is behind the times,[link widoczny dla zalogowanych], both in your circles and in the businesses you patronize (or used to). Because the economic times are rough, people want their spending to matter, to get them the newest and best for the lowest price. The price doesn’t even always have to be the lowest if the technology is clearly cutting edge. Consumers want it to be obvious that what they are getting is the most modern and hip or at least the most efficient and effective. Part of a successful marketing plan must make it plain to consumers that the product or service a business is offering is either the best or a classic that will always stand the test of time.
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To the new and experienced entrepreneurs, getting help with your small business is very crucial to your success. Getting the right help will cause you to avoid costly mistakes, and it can also help you to save a lot of time,[link widoczny dla zalogowanych], money and energy. You will need to get the right help to form the legal structure of the business,[link widoczny dla zalogowanych], financial,[link widoczny dla zalogowanych], management,[link widoczny dla zalogowanych], procurement/certification, marketing,[link widoczny dla zalogowanych], pricing products, preparing a business plan, and more. If you are a business owner who is wondering if you can take your business to new heights, contact Dr. Waters at [link widoczny dla zalogowanych]
Businesses can even let their friends or followers into testing groups so they are actually participating in product development. Social media marketing allows the customers to know the value of the wait for the perfect new release because they have already helped design and formulate the actual product. The business can even use social media to give away the finished product to random fans or contest winning followers, so that the flow of information to their targeted audience is real and objective,[link widoczny dla zalogowanych], because it is being shared by a social media peer. Some successful businesses even allow customer input on social media to help name their new products. Social media marketing allows a business to prove themselves as innovative as well as interested in including their consumer base in their development of high quality products and services.
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Grand Opening/Open Houses:
Grand Opening postcards or open house postcards are a great way to drive traffic to your local business,[link widoczny dla zalogowanych]. If your customers are any resident in your local area—Saturation direct mail campaigns are a great way to deliver your marketing message to everyone in your neighborhood,[link widoczny dla zalogowanych]. The best part about Saturation mail programs is that it is the lowest price postage that you can get from the post office at 13.9 cents. That’s 70% less than the cost of a stamp!
A list of direct mail ideas that are getting results.
Anniversary:
Send your customer a postcard celebrating their anniversary of the first order with your company. It may sound silly, but if the customer has been with you for several years,[link widoczny dla zalogowanych], they will be impressed to the attention that your company gives to their clients. If they haven’t ordered with you in a while, the postcard campaign should be a free or aggressively low priced offer to come back! If they’ve used your services before, there is a great chance they’ll need you again in the future.
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Birthday:
Restaurants see huge success with birthday greeting postcards. The postcard marketing piece should include a birthday greeting,[link widoczny dla zalogowanych], and a discount coupon only to be used on the recipient’s birthday.
Website:
Announcement:
Do you have a new product or service to unveil? A postcard is a great way to release the news! The benefit of mailing postcards is that the message is read by the recipient even if they end up throwing the mail piece away. You can’t say the same thing about letter mailers because they have to be opened to be read. One of the best things that we’ve seen marketers do is to follow an announcement postcard with an email to their customer on the same day. Combining both direct mail mediums provides an explosive increase in response,[link widoczny dla zalogowanych], guaranteed!
Drive traffic to your website by putting the address on your postcards. Also, let the customers know the benefits of using your site, whether it’s an excellent support/service section, or maybe “web only” specials that your company runs.
By Stan Coyle
See all Articles by Stan CoyleGet Updates on Internet MarketingGet Updates on Stan Coyle Average: 0 Your rating: None Tweet
Thank You:
As the old saying goes—a little thank you can go a long way. I don’t know about you, but I do business with companies that are appreciative of my purchase. Sending a hand written thank you card to a customer for their order is a great way to show appreciate. Additionally,[link widoczny dla zalogowanych], it’s also a good time to ask for a referral or feedback regarding the customer’s experience.
Bring a friend:
If your business is salons,[link widoczny dla zalogowanych], fitness centers,[link widoczny dla zalogowanych], health clubs, tanning salons the “bring a friend for free” promotion work is an amazing tool to generate a lot of interest. You’ll find the best results using this postcard on your internal mailing list.
Mini- Newsletter:
Don’t have the budget to send out a full newsletter? A large 6x11 postcard can fit as much information as a 2-page newsletter if done correctly. Mailing a 6x11 postcard will cost less than a traditional newsletter for a variety of reasons. Postage will cost less, and you won’t have to fold and stitch like you would a newsletter.
Catalog requests:
Instead of sending out expensive catalogs to a large list,[link widoczny dla zalogowanych], send a postcard with a tear-off stub, and your customer can return the stub for a catalog. Don’t forget to put your web address on the postcard with a special form to go online and request the catalog. This little trick will save you thousands of dollars in wasted catalog mailing expenses.
Survey:
Customers like to know that their opinion matters to the people they do business with. Sending out postcards to get feedback shows that you want to meet their needs. They can either go to your website or using the postcard with a tear-off stub like the catalog request, they can fill out the survey and send it back to you. You’ll find the best results when your customer can fill out the survey online.
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